Slowing down can be dangerous to your blog . . .

So evidently when you go from twice or even once a month posts to  . . . well one in a few months ( like I did ) you loose viewers and readers when you try to start back up.  How hard is it to get re-started?

I can understand that, I've certainly took a break on many fronts as time is very limited and there is only so much to go around.  Now that I have had a chance to reflect and have some free time I need to find a way to get back into the game.  Storytelling is something we all have the ability to do, sharing our experiences, finding an audience who you can engage with but also engages you back - all of this matters provided you don't burn out and find a way to get out there.  And while it's easy to rant and blog and post it's harder to get linked and really connect.

SEO ( Search Engine Optimization ) is a real cornerstone to distribution in todays medium.  It's a practice I need to pay more attention to  especially if you desire to engage at a level larger than your immediate family and friends.  For many of us who work the Non Profit world and are focused on marketing and messaging we live on on SEO - as a technologist I need to be focused more on this process.

In researching this there are volumes written on the topic - one very effective group who has a slew of information, especially if you are just getting your feet wet, is from Social Media Examiner.  They did this one article titled 7 Ways to Improve Your Blog SEO using inbound links which makes a lot of sense.  

"Blog posts that solve problems, provide a valuable resource, entertain, demonstrate innovation or even create controversy can all generate incoming links. Average content won’t cut it. It needs to be outstanding."

There's also something about the logo with the cute explorer dude carrying the magnifying glass - I use one of those now when I read the paper, do people still read papers?

Michael Sola is a Technologist who finds solutions and can translate tech into english. He's a blogger, invited presenter and speaker - he also rarely has to show ID to walk into a pub. Follow him at http://twitter.com/michaelsola : his views and comments are his own.