Saturday, July 31, 2010

HOW do you Promote Video Through Email? or Avoiding the RED X Box of Death

NetWits Think Tank has a very informative piece here related to management and placement of video for email distribution - I recall having this conversation years ago. In fact every so often we run into this same problem today even with something as simple as images and how they get deployed within emails.

In a recent discussion one of our staff members in Montana was trying to distribute a vanity plate image for the state that would help promote the 'No Child Left Inside" legislation. NCLI would put environmental sciences back front and center in our education system as there is a "Nature deficit" that is a real concern to many of us with kids.

Getting back to the issue of emailing the image reminded me of the steps NetWits promotes for sharing video. How many times have you waited for a simple image to process because the sender didn't bother to reduce the size? I don't need a 3MB JPG file, I get the same results with a 70KB file. And then the annoying "RED X Box of Death" that Outlook will put out there when trying to protect me from seeing Allysa Milano in a towel . . . stepping out of a shower no less - I think the towel is moist but again I digress.

Sharing video and images via email is a tried and true method of promoting. It polishes up the message and gives that "wow" factor. And while social networking provides even greater means to distribute such material, email still remains as a viable tool. Knowing how to properly use these tools is key to effective messaging.

So let's be careful out there . . . did I mention the towel was moist?

Resources for this post:

- Keith Power / Milano Real Man Challenge:
- Outlook management of images:
- National Wildlife Federation - Reversing Nature Deficit:
- My brain . . . there isn't a link for that, it's way big

Posted via email from Michael's Ramblings

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