This can be applied to a couple of events but the one I wish to wrap on, while it's still fresh in my head, was the Target User Forum held in Boston this past week.
I had the opportunity to co-present a session with CBF's long time Director of Membership Amelia Koch - great traveling bud and much better at directions then I am. We navigated the train system of Boston like we'd been doing it for years! The session went well, started with a brief history of CBF which was therapeutic for me in recounting the past and then moved into the Direct Marketing project (BBDM) which is slightly ironic as that was what started me down this path of blogging and tracking various projects.
Ours was the last session of the day so while it was a small group we did have quite a few of Blackbaud staff attend and it was good they got to see the fruits of their labor pay off in how we were implementing the project. My only regret was that my long time colleague and friend Kristin Urban wasn't there as this was her baby as much if not more then mine.
The session opening remarks were well documented by Blackbauds intrepid voice for all things good about the web, Steve MacLaughlin who's notes were much more detailed then my twitter observations. I liked the fact we both picked the same few quotes, unless of course Steve had snagged my comments from the conference hash mark feed? If it's on Twitter is that plagiarizing?
The memorable sessions for me was learning about LiveStrong - Lance Armstrong is pulling 90% of their revenue from just web sources and Save the Children who really taken multi-channel marketing to new levels, are setting the mark high. The bonus for me at the reception was meeting Ettore Rossetti Director of Digital Marketing for Save the Children who along with his twin brother established the Guinness Book of records for the longest tennis rally - over 15 hours! Merkle research was the last session I saw and I want to devote some time later for more on that.
Below are some of my Tweets via Friend Feed that captured for me the opening points of the forum - all in all a lot was learned, met some amazing folks and got to tell and share some fun stories. Thanks!
“Shaun living the life of a 21st century connected Dev Officer - mobilze app is a wild app #targetuserforum to the iPhone”
“now seeing driving directions via GPS while forwarding to other processors inside the org - did i get that right? he's talking fast #targetuserforum”
“Shaun showing from one page a map of donors, drilled down to the member bio further his web traffic & now have details #targetuserforum”
“seing live demo of BBEC home page defaults can be pushed outside of BBEC - like to mobile or SharePoint #targetuserforum”
“Shaun has no slides, he doesnt need them, he IS a presentation #targetuserforum”
“Shaun CTO of BB is up - he looks relaxed, t shirt & jeans, i may take off my O's tie now #targetuserforum”
“infinity platform rocks - BBEC combines the best of platforms #targetuserforum”
“glad to see 3 out of the 4 changing conditions Marc discussed i helped spearhead #targetuserforum”
“it's about the mind set to build relationships w/donors - forward thinking #targetuserforum”
“Marc Chardon is such a great story teller, knows how to connect @targetuserforum”
“Lee quoting Pastore "chance favors the prepared mind" right on! @targetuserforum”
“Lee Gartley VP Target looks a lot like Paul Neuman @targetuserforum”
“looking forward to @targetuserforum - bfast and coffee, good start”
Monday at 8:58 am -
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