This week I am fortunate to attend a CIO NPO symposiums of sorts sponsored by one of our tech providers, CDW - these guys not only sell everything tech related thing under the sun and are well underway to servicing the non profit sector in more areas which this conference is geared towards. More on the CDW experience later, for now I want to talk about see3.
I had mentioned about my trip to Chicago sort of in passing a week ago via Twitter when one of my followers, http://twitter.com/Michael_Hoffman replied and was hoping to hook up when I arrived in Chi-Town.
Michael is President and CEO of see3 communications http://www.see3.net/ based in Chicago - a group I had the pleasure of being introduced to several years ago at an NTEN session in DC. I was impressed with their technology and services back then, even more now. As this incredible interactive video marketing piece from the American Cancer Society will attest to http://bit.ly/ZDew0
When talking with some of my program folks at National Wildlife Federation, in particular Julie Lalo who's the Regional Representative of the Chesapeake Mid Atlantic affiliate group, we had a lively discussion about the challenges of the affiliates in sharing each others experiences and stories. How video could be such a powerful tool and how they each have so many stories to tell and more importantly to share. Not only would the general public have a far richer experience, they could easily learn from one another, if . . . and that that's a big word - IF they had the means to easily access, post and follow a video oriented system.
The tools are out there, "see3" is a perfect example - the trick is bringing all the ingredients into the one pot.
When it all comes together the stew has the potential for tasting delish, but to follow the analogy one more step, if you put too many chefs in the kitchen who knows what the results will be. I'm hoping that I can swing a hook up with Michael - I mean we have the same name, that's one of the rules of Michael's we're drawn to one another by name alone - but seriously, I'm not sure at this point if I have the right the ingredients not to mention a big enough pot to promote these amazing tools and services. NWF is one of those groups with a lot of moving parts, trying to understand and follow it all is daunting.
It would take a concerted effort to pull not only the affiliates together but also the staff. I like the concept of giving them a pot to share their ideas in while contributing to the stirring and blending to come up with a unified message.
Aren't cooking analogies the best? Maybe I shouldn't be blogging before I eat?
Specialization without integration is fragmentation - Peter Forbes
Michael Sola is the Director of IT and lead technologist at the National Wildlife Federation. NWF is the United States' largest private, nonprofit conservation education and advocacy organization, with over 4 million members and supporters in 48 state-affiliated organizations
No comments:
Post a Comment