I always struggle with the "check in" concept and at times wonder about the value of the geo tagging check-in concepts. Mobile devices have made the art of checking in much easier but posting where I am all the time is . . . well, it's a little intrusive - BUT I will say that when it comes to events and meet-ups, I'm there and checking in!
This coming event on Saturday April 16 looks to be a perfect date that FourSquare is using to market and expand it's level of engagement. The play on numbers is the like striking gold. 4sqDay aka the 16th of the 4th month couldn't be a better marketing bonanza for the foursquare addicts and community event planners are taking full advantage. Some are using it to actually collect items for the needy like this one:
*** MAYOR OF GAITHERSBURG SIDNEY KATZ WILL ATTEND EVENT AND PROCLAIM FOURSQUARE DAY IN PERSON! *** Please bring non-perishable food for donation to Manna Food Center! 15% of all food sales from 12-3pm will also be donated by Dogfish Head Alehouse! See the blog at http://4sqmo.co and see the Facebook event at https://www.facebook.com/event.php?eid=189316337777060 we will have our event at Dogfish Head Alehouse 12-3pm on Saturday April 16th! RSVP and see you there! *** FREE T-SHIRT TO THE FIRST 50 REGISTERED
The way 4Square had engaged with Meetup events and the number of schedules popping up all over the place is fun to see. I was surprised how easy and quick it was to use the service - I even managed to set something up for an event at the 16th. If you do any event planning and want to have a little fun give it a whirl. All you need is about 10 min, a meetup account and of course some 4Square savvy technical know how - the app helps.
Michael Sola heads up the IT program at NWF. he's a blogger, invited presenter and speaker - he also rarely has to show ID to walk into a pub. Follow him at http://twitter.com/michaelsola : his views and comments are his own.