This video, while highlighting the tragedy in the gulf in a very creative and different way, is a pure example of what happens when a supporter takes the power and creativity of social networking into their own hands. It also shows when organizations like NWF can embrace and promote messaging from outside.
I'm reminded of something I read in the new book Network NonProfits from Beth Kanter and Allison Fine http://amzn.to/c0GrI7 - non profits who branch out and can embrace the messaging tools both from inside and outside are doing it right.
Right on "screamvid" or who ever you are that posted this very engaging PSA, your actions are a shining example of how this can work!
- Michael Sola heads up the IT department at NWF, contributing writer to Internet Management for NonProfits http://amzn.to/b3yxvN, blogger, invited presenter and speaker - he also rarely has to show ID to walk into a pub. Follow him at http://twitter.com/michaelsola